SDL Tridion, a leading global provider of Web Content Management (WCM) software solutions and part of SDL plc, today announces that Paf, the charitable gaming organisation based on Åland, an autonomous province of Finland has selected SDL Tridion R5 software to power their new online environment.

Paf has 40 years operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. Paf has over 100 experts focusing on designing and creating the entertaining games as well as developing the complex back-bone of its Internet operation. Paf is already providing gaming services in Swedish, Finnish, Spanish and English languages.

Paf’s existing IT environment has evolved steadily over the last 10 years but the increasing demand for personalized communication, multi lingual content and ingame information coupled with having to update content on 9 different systems has prompted them to look for a single modern, scalable and robust platform as a basis for online gaming delivery.

Jani Sjölund, Head of Web management at Paf comments, “We undertook an extensive selection process with exhaustive proof of concept evaluation. Business value was very important. We wanted to work with a company with a strategy that aligned with our vision for the future. SDL Tridion’s strategy of providing a foundation for marketing innovation is exactly what we are looking for. We will have an up-to-date, modern platform that will provide a solid base for our online marketing effort. ”

Competition in the online gaming market is fierce. In order to remain competitive, companies must be innovative and must create and maintain trust with their customers.

Sjölund continues, “Paf is committed to providing a personal, customer oriented approach to gaming. High quality standards and long-lasting customer relationships are guiding forces in everything we do. Delivering a personalized web experience is a competitive differentiator for Paf. SDL Tridion’s capabilities in this area in combination with multi-channel delivery and global reach is just what we need.”

Tim Norman, Northern European Sales Director at SDL Tridion says “We’re delighted to be working with Paf. It is important for them to maximize sales and marketing performance online. The software powering their internet presence needs to help with every aspect from driving traffic to the web site and increasing promotion ratio’s to managing multilingual content and engaging their customers. We understand these requirements and have demonstrated that SDL Tridion can deliver everything they need both now and in the future. We’re looking forward to building a long and beneficial relationship.”